The social factors influence in purchasing wooden furniture by the consumer in Taman Indah, Tapah, Perak

Hassan, Nurul Atieqah (2024) The social factors influence in purchasing wooden furniture by the consumer in Taman Indah, Tapah, Perak. [Project Paper] (Submitted)

Text FPAS 2024 61.pdf Download (1MB)

Abstract

A study was conducted to identify social factors that influence the purchase of wooden furniture by consumers in Taman Indah, Tapah, Perak. This study aims to determine the social factors that contribute to the purchase decision of wooden furniture consumers and analyze the most influencing social factors such as family, reference group, and social influencers in the purchase of wooden furniture by consumers in Taman Indah, Tapah, Perak. The questionnaire was distributed via online Google form to 201 samples in Taman Indah, Tapah Road, Perak. A total of 40.99% of respondents strongly agreed that family is the most influential factor in the purchase of wooden furniture, followed by social influencers (33.51%) and reference groups (25.50%). Most of the respondents (40.99%) always consult with their family for suggestions and opinions, with most of them satisfied with wooden furniture in their homes. Typically, users in rural areas prefer to refer to people who are close to them because of this survey. This shows how important wooden furniture is in everyday life, as it is a necessity in a home or office and can be used as an asset at a reasonable price. Furthermore, the findings of this study may help the furniture industry, especially wooden furniture, to attract customers according to their social and community networks and meet the needs and wants of customers.

Item Type:	Project Paper
Depositing User:	Ms. ROHANA ALIAS
Date Deposited:	20 May 2024 00:25
Last Modified:	05 Aug 2024 07:06
URI:	http://psaspb.upm.edu.my/id/eprint/1830

Actions (login required)

View Item