Influence of cognition and emotions in wildlife roadkill incidents

Mohd Amin, Nur ‘Aina ‘Aishah (2024) Influence of cognition and emotions in wildlife roadkill incidents. [Project Paper] (Submitted)

Text FPAS 2024 89.pdf Download (2MB)

Abstract

Wildlife roadkill is a global problem that occurs in almost all countries of the world. This silent tragedy kills millions of wildlife each year, impacting not only vulnerable species but also ecosystem functioning. Wildlife roadkill can be reduced through the interventions of habitat, wildlife, and human interventions. By examining driving intentions (i.e., continue driving, slow down, speed up), this study attempts to understand the influence of cognition (i.e., aggression, sensation seeking, altruism) and emotions (i.e., sadness, anger, joy, fear, disgust) in wildlife roadkill incidents. The survey was distributed online as well as physically to drivers in Maran, Temerloh, RnR Temerloh, and RnR Maran including questions measuring individual personality traits, emotions towards wildlife, and driving intentions. Correlation and regression analysis were performed to answer the research questions. The results showed that sadness was a predictor of slowing down and aggression was a predictor of continuing to drive normally. Sensation seeking (cognition) and anger toward wildlife (emotion) were predictors of speeding. Creating focused interventions and awareness campaigns by understanding the psychological elements that influence risky driving intentions can develop training resources that highlight wildlife viewing ethics. Understanding the cognition and emotions that affect Malaysians while driving is very important because it can help in creating new education and reduce it in the future.

Item Type:	Project Paper
Faculty:	Fakulti Perhutanan dan Alam Sekitar
Depositing User:	Ms. ROHANA ALIAS
Date Deposited:	06 Jun 2024 23:43
Last Modified:	06 Aug 2024 03:07
URI:	http://psaspb.upm.edu.my/id/eprint/1935

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