Factors Influencing Intention to Use Menu Labelling among Public University Students in Klang Valley

Rodli, Anis Ashiqin (2021) Factors Influencing Intention to Use Menu Labelling among Public University Students in Klang Valley. [Project Paper] (Submitted)

Text FPSK6 2021 6.pdf Download (1MB)

Abstract

Malaysia has recorded the highest prevalence of obesity in Asia and it contributed to the high rate of non-communicable diseases such as diabetes and high blood pressure in Malaysia. The problems occurred might be due to the trend of eating out among Malaysians, whereby the foods are mainly high in calorie. Therefore, in overcoming the problems, Malaysia has planned to implement mandatory menu labelling law by 2025 to assist consumers to purchase healthier food when eating out. Only a few studies related to menu labelling have been conducted in Malaysia and in filling the gap of available studies, this study has been conducted among public university students who examined the factors that influence their intentions to use menu labelling by applying theory of planned behaviour. A 7-point Likert scale online questionnaire that assessed attitudes, subjective norms, perceived behavioural controls, health consciousness and intentions was distributed to 100 public university students via snowball method. Results indicated that attitudes significantly influenced the intentions to use menu labelling and it is the most influential factor on the intention (β = .437, p = < .001). Health consciousness also significantly influenced the students’ intentions to use menu labelling (β = .377, p = < .001). However, subjective norms and perceived behavioural controls was not significantly influenced the intentions to use menu labelling. This study contributes to the literature by offering insights on the influence of health consciousness on the intention, also it contributes to the practice whereby it helps foodservice establishments to plan strategies to encourage consumers to use menu labelling

Item Type:	Project Paper
Faculty:	Faculty of Medicine and Health Science
Depositing User:	Mr Khoirul Asrimi Md Nor
Date Deposited:	21 Aug 2023 07:52
Last Modified:	21 Aug 2023 07:52
URI:	http://psaspb.upm.edu.my/id/eprint/905

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