Factors Influencing Intentions to Use Menu Labelling Among Public Sector Workers in Putrajaya

Mohd Azlan, Siti Maryam Hazwani (2021) Factors Influencing Intentions to Use Menu Labelling Among Public Sector Workers in Putrajaya. [Project Paper] (Submitted)

Text FPSK6 2021 13.pdf Download (1MB)

Abstract

According to Malaysia National Health and Morbidity Survey (NHMS) 2019, diet related diseases such as obesity, diabetes mellitus, hypertension and cardiovascular disease are the common non-communicable diseases in Malaysia. National Health and Morbidity Survey (NHMS) 2015 has ranked Putrajaya as the highest number of people that are overweight and obese. However, no known research, nevertheless, have concentrated on exploring the importance, awareness, and expectation of it among public sector workers. A theory used in this study is Theory of Planned Behaviour (TPB) which includes attitudes, subjective norms, perceived behaviour control with newly added construct which is health consciousness. The purpose of this study is to determine the factors that influence public sector workers’ intention to use menu labelling using four variables adapted from TPB. This study used an online quantitative cross-sectional survey study (Google form) and conducted among public sector workers that works in Wilayah Persekutuan Putrajaya. The TPB constructs with added health consciousness were evaluated by the beta coefficients values or R square value to determine which factors influence the public sector workers’ intention to use menu labelling. A total sample of 76 (n=76) public sector workers participated in the study. Data analyses were done using Statistical Package for Social Science (SPSS) software version 25. The findings conclude that attitude (β = .251, t = 2.146, p = .03, p < .05) and perceived behaviour control (β = .403, t = 3.395, p = 0.00, p <0.01) significantly influence public sector workers’ intention to use menu labelling. Thus, the policy makers, health authorities, restaurateur and foodservice establishments owners could force to boost self-efficacy of public sector workers and develop positive image and perception towards menu labelling. This endeavor may increase the intention of people to use menu labelling if available in the future.

Item Type:	Project Paper
Faculty:	Faculty of Medicine and Health Science
Depositing User:	Mr Khoirul Asrimi Md Nor
Date Deposited:	21 Aug 2023 07:31
Last Modified:	21 Aug 2023 07:31
URI:	http://psaspb.upm.edu.my/id/eprint/920

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