Tweeting as health communication in Malaysia during different phases of 2020 movement control order.

ROSNAN, MOHD IZA’AN HAFEEZ (2021) Tweeting as health communication in Malaysia during different phases of 2020 movement control order. [Project Paper] (Submitted)

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Abstract

INTRODUCTION: The World Health Organization (WHO) declared Coronavirus disease-2019 (COVID19) as a global pandemic. To disseminate the health information of the current issue, Twitter is uniquely suited as the platform to facilitate information sharing and communication delivery due to its simple, free access, and interactive format. Twitter has become one of the most important media in spreading information due to its powerful capability of reaching beyond the original tweet’s followers. Not to mention, it is effective and easy to get viral especially during extreme events. Twitter has been the most highly ranked social media platform for personal, workplace, and educational learning. OBJECTIVE: To determine the association between the hashtags and the number of interactive features (like, comment, retweet, tweet) during different phases of the 2020 Movement Control Order (MCO) in Malaysia. METHODOLOGY: Twitter hashtags #Kitajagakita, #Covid19, #Dudukrumah, and #Kitamestimenang were collected from among the Malaysian citizens during different phases of MCO from March until August 2020. By using Octaparse software, it captured the real-time data by collecting tweets containing specific hashtags, and users. The chi-square test was used to determine the association between the hashtags and the number of interactive features (like, comment, retweet, tweet) during different phases of the 2020 Movement Control Order. RESULTS: This study found that the most used hashtag during 2020 MCO was #Kitajagakita (40,149 tweets). The sources of the tweets were categorized into several types of users, ordinary citizens, celebrities, news organizations, entertainment organizations, and government sectors. The data shows that most of the tweets were from ordinary citizens, news organizations, and government sectors. Next, the number of interactive features was determined where the most used hashtag shows the high number of interactive features (like, comment, retweet, tweet) during the 2020 MCO. Lastly, the chi-square test showed that there was an association between the hashtag and the number of interactive features. CONCLUSION: The findings conclude that tweeting can be a means of health communication during the 2020 MCO in Malaysia. The high number of interactive features (like, comment, retweet, tweet) shows that there was a high engagement between the tweet’s hashtag and the Twitter users in Malaysia. Keywords: Covid-19, Twitter, Hashtag, Health Risk Communication

Item Type:	Project Paper
Faculty:	Faculty of Medicine and Health Science
Depositing User:	Mr Hafizzuddin Hamidon
Date Deposited:	24 Aug 2023 04:51
Last Modified:	24 Aug 2023 04:51
URI:	http://psaspb.upm.edu.my/id/eprint/1022

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