Ting, Samantha Teo Su (2021) Randomized mock package experiment on consumer understanding and attitude towards gmo labelling, organic labelling and normal labelling in Selangor, Malaysia. [Project Paper] (Submitted)
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Abstract
Genetically modified organism (GMO) is an organism produced through modern biotechnology, where its genetic material such as DNA has been modified in a way that it does not occur naturally. Previous studies showed that GMO crops were introduced with the benefits of improving crop yield, improving food insecurity, lower production cost and reduce the use of pesticides. GMO crops and organic farming both supports sustainable agriculture and reduce the use of pesticides; however, consumers often prefer the organic products due to their perceived risk and benefits of the GMO and organic products. Therefore, this study aims to compare consumer understanding and attitudes towards GMO labelling, organic labelling and normal labelling in Selangor, Malaysia. A total of 97 consumers with a mean age of 25.39 ± 4.24 years were recruited through online survey posted on social medias (Facebook and Instagram). An online self-administered questionnaire was used to obtain information on socio-demographic background, understanding of labelling, attitude towards the labelling, attitude towards product with labelling, purchasing intention and labelling’s effect on consumer purchasing decision. There were significant difference found in the consumer attitudes among the mock packages with different labelling (GMO labelling, organic labelling, normal labelling) for attractiveness of labelling [F (1.83, 175.87) = 19.04, p< 0.001, η2 = 0.17)], clarity of labelling [F (1.83, 175.92) = 6.39, p= 0.003, η2 = 0.06)], perceived healthfulness [F (1.84, 177.02) = 13.31, p< 0.001, η2 = 0.12)], perceived product quality [F (2, 192) = 24.16, p< 0.001, η2 = 0.20], purchasing intention [F (1.82, 174.27) = 27.77, p< 0.001, η2 = 0.22)], labelling’s influence on consumer purchasing decision [F (2, 192) = 8.64, p< 0.001, η2 = 0.08] and usefulness of labelling in making purchasing decision [F (1.70, 163.61) = 8.85, p< 0.001, η2 = 0.08]. Nevertheless, no significant difference was found in the consumer attitudes among the mock packages with different labelling for the credibility of labelling [F (2, 192) = 1.66, p= 0.193, η2 = 0.02)] and perceived risk towards the environment [F (2, 192) = 1.82, p= 0.164, η2 = 0.02)]. In conclusion, the consumers had better attitude towards the organic labelling than the GMO labelling and normal labelling. Future studies are recommended to focus on other GMO products.
| Item Type: | Project Paper |
|---|---|
| Faculty: | Faculty of Medicine and Health Science |
| Depositing User: | Ms Norafizah Radzuan |
| Date Deposited: | 04 Sep 2023 07:08 |
| Last Modified: | 04 Sep 2023 07:08 |
| URI: | http://psaspb.upm.edu.my/id/eprint/1408 |
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