Awareness, knowledge and understanding on the usage of growth hormone in poultry industry among consumers in Serdang, Selangor

Mohamad Apandi, Nur Atifa (2020) Awareness, knowledge and understanding on the usage of growth hormone in poultry industry among consumers in Serdang, Selangor. [Project Paper] (Submitted)

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Abstract

Growth hormone or synthetic growth hormone is used to increase meat yield and growth in livestock, commonly in beef cattle and sheep. However, synthetic growth hormone is not used in poultry industry. Broiler chicken has higher growth rate over recent decades as the result of better technology, nutrition and genetics selection. Despite this achievement, the higher growth rate has raises suspicion among consumers where myth of chicken are being fed or injected with growth hormone to produce more meat rapidly has spread in the last few years and created a spurious health concerns. In conjunction to this factitious health concern, it is believed that there is a gap of knowledge and understanding regarding on the usage of growth hormone in poultry industry among consumers. Therefore, a cross-sectional study with methodology of face-to-face interview was conducted in the public area of Serdang, Selangor involving consumers to determine current awareness, knowledge and understanding on the usage of growth hormone in poultry industry and association with personal factors; gender, age and educational background. A total of 103 have responded in the interview session. This study revealed that 50.5% of respondents are aware and concerned with the issue of growth hormone usage in broiler chicken. However, only 0.97% of total respondents have adequate knowledge and understanding on this matter. Result also suggested that there is an association (p value < 0.05) between age of consumers (18-30 years old and 31-50 years old) with the awareness of the usage of growth hormone in chicken. This study demonstrates that consumers are lack of knowledge and understanding on the usage of growth hormone in poultry industry which are contributed by 99% of the total respondents (102 respondents). Hence, the gap in the knowledge and understanding need to be addressed to ensure consumers have adequate and correct knowledge and understanding on this issue to avoid further spread of misldeading information which may cause unnecessary concern among consumers.

Item Type:	Project Paper
Faculty:	Faculty of Veterinary Medicine
Depositing User:	Ms Nurhaznita Mahmood
Date Deposited:	19 Oct 2023 04:04
Last Modified:	19 Oct 2023 04:04
URI:	http://psaspb.upm.edu.my/id/eprint/1474

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