Perception of Malaysian pet owners on the trends and quality traits of pet food

Kaur Shergill, Naveesha (2022) Perception of Malaysian pet owners on the trends and quality traits of pet food. [Project Paper] (Submitted)

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Abstract

In recent years, pet diet and nutritional requirement has piqued the interest of pet owners as animal welfare has become an increasingly relevant topic. This study was conducted to obtain detailed insight from cat and dog owners in Malaysia on the feed trends and quality traits of pet food. A total of 180 responses were collected from Malaysian cat and dog owners in a questionnaire that was disseminated through social platforms. Most pet owners primarily feed their pet a combination of store bought and home prepared food with retail pet stores being the preferred channel of purchase. 39.9% of owners agree to a certain extent that information on pet food labels is difficult to understand and 36.1% strongly agreed when asked if they compare the prices of pet food among different brands before purchase. Feed characteristics that pet owners find to be most important is their pet’s preference toward the food followed by ingredients, flavour variation, sales, appearance, smell, brand popularity and colour. More than three quarters (77.8%) of the respondents find their pet’s health to be just as important as theirs. 52.2% of the pet owners are not keen to put their pet on a raw meat-based diet with the top concern being a lack of data from studies to support this diet while 56.7% of pet owners are not keen to put their pet a plant-based diet with the top concern being ‘Not nutritious’

Item Type:	Project Paper
Faculty:	Faculty of Veterinary Medicine
Depositing User:	Ms Nurhaznita Mahmood
Date Deposited:	13 Mar 2024 04:48
Last Modified:	13 Mar 2024 04:48
URI:	http://psaspb.upm.edu.my/id/eprint/1665

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