Purchasing behaviour of medicine, herbal preparations and health supplements for animals through the e-commerce platform by pet owners in the Klang Valley

Asha, Muhammad Nur Ikhwan (2023) Purchasing behaviour of medicine, herbal preparations and health supplements for animals through the e-commerce platform by pet owners in the Klang Valley. [Project Paper] (Submitted)

Text lp fpv 2023 7'.pdf Download (1MB)

Abstract

E-commerce's surge in popularity post-COVID-19 has fuelled global industry growth, offering convenience for consumers to purchase animal health products anytime, anywhere. This study assessed the pet owners’ purchasing behaviour of these items through e-commerce platforms and evaluated their level of knowledge and awareness regarding the potential misuse and abuse of the pet medicine sold online. A total of 137 out of 145 respondents in Klang Valley completed the survey, producing a response rate of 94.5%. Based on the survey, 79 out of 137 (57.7%) respondents have purchased animal health products through an e-commerce platform, while 51 out of 79 (64.6%) respondents expressed a high tendency to continue purchasing those items online in the future. Approximately 80.3% of the respondents are aware of the potential health risks associated with animal health products that are available on e-commerce platforms. Analysis of univariable models between the preferences of respondents towards online platforms and socio-demographic variables results in a non-significant association (p > 0.1). There is a moderately positive correlation between the concern of pet owners and their awareness of seeking veterinary consultation (r = 0.520, p < 0.05). However, there is no significant correlation between preferences for purchasing medicine online and the level of concern of pet owners and their awareness of the need for veterinary consultation (p > 0.05). In conclusion, this study reveals pet owners' e-commerce purchasing habits, emphasising the need for veterinary consultation to avoid purchasing non-certified and counterfeit products that may be hazardous to their pet's health.

Item Type:	Project Paper
Faculty:	Faculty of Veterinary Medicine
Depositing User:	Ms Nurhaznita Mahmood
Date Deposited:	08 Aug 2024 01:31
Last Modified:	08 Aug 2024 01:31
URI:	http://psaspb.upm.edu.my/id/eprint/2030

Actions (login required)

View Item