Predicting Intention to Use Menu Labelling Among Private Sector Workers In Klang Valley, Malaysia Using An Extended Theory Of Planned Behaviour

Khoo, Lee Kim (2021) Predicting Intention to Use Menu Labelling Among Private Sector Workers In Klang Valley, Malaysia Using An Extended Theory Of Planned Behaviour. [Project Paper] (Submitted)

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Abstract

Overweight, obesity and non-communicable diseases had been emerging as common nutrition-related health problems in the world including Malaysia. To promote a healthier food choice among foodservice consumers, Malaysian government planned to implement menu labelling policy by the year 2025. However, there was still limited research regarding menu labelling in Malaysia. To fill this gap, the proposed study aimed to examine the intention of private sector workers in Klang Valley to use menu labelling. A theory of planned behaviours with health consciousness construct was used as an underpinning theory. An online cross-sectional study was conducted among 90 respondents. Selfreported questionnaire was used to determine socio-demographic, individual characteristics, the influences of attitude, subjective norm, perceived behavioural control, and health consciousness on intention to use menu labelling. Data were analysed using the IBM SPSS version 25. The mean age of the respondents was 30.71 ± 8.53 years. The highest percentage of respondents were Malays (50%, n = 45) and graduated from universities (64%, n = 57). A high proportion of respondents were from retailing and hospitality sectors (60%, n =54). On average, the respondents had high level of attitude, subjective norm, perceived behavioural control, health consciousness, and intention to use menu labelling. Result revealed that attitude (β = .330, p < .001) and subjective norm (β = .412, p < .001) significantly influenced the intention to use menu labelling. Subjective norm was the main determinant on intention to use menu labelling. However, perceived behavioural control (β = -.030, p = .779) and health consciousness (β = .114, p = .250) had no significant influences on intention. Future studies could further examine the influences of intentions to use menu labelling on the actual behaviour (e.g., food consumption)

Item Type:	Project Paper
Faculty:	Faculty of Medicine and Health Science
Depositing User:	Mr Khoirul Asrimi Md Nor
Date Deposited:	21 Aug 2023 04:21
Last Modified:	21 Aug 2023 04:21
URI:	http://psaspb.upm.edu.my/id/eprint/902

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