Factors Associated with Intention to Use Menu Labelling among University Students in Selected Private University in Selangor

Halim, Muhamad Ikram (2021) Factors Associated with Intention to Use Menu Labelling among University Students in Selected Private University in Selangor. [Project Paper] (Submitted)

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Abstract

Menu labelling policies has been implemented in many developed countries. In Malaysia, the government plans to implement it in the year 2025. This study aimed to determine the intention to use menu labelling among private university students in Klang Valley by using an extended theory of planned behaviour (TPB) questionnaire. A total of 94 respondents among private university students in the Klang Valley participated through an online-cross sectional survey using a snowball sampling. Questions used in the questionnaire were adapted from previous studies. The questionnaire consists of three sections: socioeconomic characteristics, socialdemographics, and extended theory of planned behaviour construct questions. TPB include attitude (behavioural beliefs and outcome evaluations), subjective norms (normative beliefs and motivation to comply), perceived behavioural control (people's perception of the ease or difficulty of performing the behavior of interest). This is to determine the intention to use menu labelling among private universities student in Klang Valley. The respondent’s age is ranging from 19 to 40 years old with mean and standard deviation (23.11 ± 3.078). Most of the respondents were female (n =62, 66.0%) and almost half of the participants were Chinese (n =44, 46.8%). Most of them were from B40 household groups (n =41, 43.6%). More than half of the participants were having normal weight (n =51, 54.3%) and a total of 30 respondents (31.9%) reported they eat out once in a week (n =30, 31.9%). All constructs from extended theory of planned behaviour were significantly influence respondents’ intention to use menu labelling, except for perceived behaviour construct. As the results this study found that attitude was significant with (β=.545, p=.001), subjective norm (β=.215, p=.017) and health consciousness (β=.233, p=.005). In conclusion, the most significant factors that influence private university students’ intention to use menu labelling in Klang Valley were attitude, subjective norm, and their health consciousness. Therefore, the health professional such as dietitian could focus on these factors to boost intention to use menu labelling among private university students.

Item Type:	Project Paper
Faculty:	Faculty of Medicine and Health Science
Depositing User:	Mr Khoirul Asrimi Md Nor
Date Deposited:	21 Aug 2023 04:07
Last Modified:	21 Aug 2023 04:07
URI:	http://psaspb.upm.edu.my/id/eprint/906

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