Factors Influencing Customer Satisfaction with Online Food Delivery among Undergraduate Students in UPM

Harun, Muhammad Hilman Syamin (2022) Factors Influencing Customer Satisfaction with Online Food Delivery among Undergraduate Students in UPM. [Project Paper] (Submitted)

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Abstract

Online food delivery has been enormous in Malaysia for several years. However, many complaints and reports have been made on the service provided by these online food delivery companies which affects customer satisfaction. There are limited studies on factors influencing customer satisfaction with online food delivery especially among undergraduate students. Hence, the objectives of this study were to determine factors associated with customer satisfaction with online food delivery among undergraduate students in Universiti Putra Malaysia (UPM) Serdang. A cross-sectional study was conducted among 101 students from Universiti Putra Malaysia (UPM) Serdang. The questionnaire includes sociodemographic information, anthropometric measurements, online food delivery (OFD) items, and customer satisfaction questionnaire. The mean score of customer satisfaction with online food delivery is 5.876±0.989. Information quality, price-saving orientation, time-saving orientation and effort expectancy has a positive significant association with customer satisfaction with OFD among undergraduates in UPM with significant value of 0.649, 0.604, 0.558 and 0.585 respectively. Information quality, price-saving orientation, time-saving orientation and effort expectancy has a positive significant association with customer satisfaction with OFD among undergraduates in UPM. Nutritional knowledge has no significant association with customer satisfaction with OFD among undergraduates in UPM. In conclusion, average undergraduates from UPM were satisfied with the online food delivery available in UPM. The online food delivery also achieved moderate customer satisfaction among university students and has more room for improvement

Item Type:	Project Paper
Faculty:	Faculty of Medicine and Health Science
Depositing User:	Mr Khoirul Asrimi Md Nor
Date Deposited:	07 Aug 2023 04:20
Last Modified:	07 Aug 2023 04:20
URI:	http://psaspb.upm.edu.my/id/eprint/971

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